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Personalization

My Pispective on Personalization

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(A pi-spective is where you write about something using 314 words) What is this thing called 'personalization'? '-Ization' is the process of doing or making something. So is personalization the process of making a person? No: it is the marketing process of tailoring something for a specific person. But marketers also encourages us to create a 'persona' for...
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