(A pispective is where you write about something in 314 words) We humans are naturally purpose seeking but also naturally commitment avoiding. By which I mean, we like to sign up for important sounding stuff, but also like an escape clause. Just in case things get tougher than expected. 'Compliance'
Productivity. An omnipresent word and modern obsession. I was at first enthusiastic about becoming 'more productive'. Then my brain caught up to my mouth. Productivity is a vague and diffuse word. Like many a piece of modern business jargon it has taken on a life of its own. To me,
Good ethics is all a business has. A business cannot exist in isolation from the society that sustains it. Providing sustenance is a choice. The capacity to choose isn't static. Choices change. A business grown comfortable in the expectation that society needs it is a foolish business. Such has become
And it was really difficult. But that's what I wanted. It needed to be difficult. Important things shouldn't be easy. Unless it's chocolate. Chocolate should always be easy. I wrote a manifesto because I'm establishing a business that builds businesses that serve causes. And I know that if I'm successful